Michele Sarkisian is an expert in growth strategy and execution and in brand differentiation. As senior executive with $100M P+L responsibility at Maritz, a privately held Sales and Marketing Services company, Michele worked with leaders in diverse industries. Growth results ranged from double digit market share improvement for a CPG client to expanding consumer loyalty membership from domestic US to 70M+ members in over 200 countries with a hospitality client. Michele consulted C-suite leaders in Financial Services, Retail, Hospitality, Consumer Products, Telecommunications, Transportation, Business Services and Utilities. Her laser focus on growing and improving client business in profitable, measurable, sustainable ways also achieved impressive margins for Maritz.
Michele started P3Advisors.biz in 2013, building on her reputation for delivering results. She consults corporations, agencies and start-ups on go-to-market, growth and differentiation strategies and tactics. Results include opening profitable channels of distribution for a marketing services client, increasing market share in a declining market for a CPG client and successfully focusing a start-up on ideal targets for quick scale to improve valuation. Michele’s ties to academia and top research and VC firms keep her current on innovation and emerging trends the marketplace. Business leaders value Michele’s ability to fully assess situations and offer options worth considering; often including transformational recommendations.
Michele serves on a private company board, Brandmovers, as well as on several advisory boards such as Cornell’s Center for Hospitality Research, ECPAT (End Child Prostitution and Trafficking) and Cooleaf. Michele is a member of the International Society of Hospitality Consultants and NACD. She is a frequent guest lecturer at Emory University and speaker/panelist with JD Power, Cornell’s Innovation Network, The Loyalty Roundtable and the Incentive Research Foundation. She has earned numerous achievement awards through work and philanthropy.